3. What kind of media institution might distribute your media product and why?

After producing my own film if it were to be sold on and distributed to the public and an institution would distribute my film, my film is a horror genre and follows all the generic conventions. By looking at horror films (see below) they are distributed by main stream institutions therefore making my own film a main stream film. I looked at current contemporary films that also attract to the same audience that I am trying to attract to watch my film.


The first film I will look at is The Resident (2011)

This was distributed by Hammer Film Productions which is a British film production that is subsided by Exclusive Media Group. The budget for Resident was $20,000,000 (an estimated value). This shows that most horror films are mainstream films as they can afford to spend a lot of money on films as they know they will attract a lot of people to watch it.

The second film I will look at it What lies beneath

This is distributed by Dream Works SKG and Twentieth Century Fox Film Corporation which are both huge mainstream institutions they both distribute many of the films that we watch. In 2008 Twentieth century fox won ‘Best Film Marketing (Blockbuster)’ for The Simpsons Movie. It has been around since 1910. Dream Works also is a huge company, it is an American company began in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen (forming the SKG present on the bottom of the DreamWorks logo). What Lies Beneath has a budget of $90,000,000 again showing that its horror film will be targeting the main stream audience.