We decided on our target audience by several measures. The main way was the response we received from our questionnaires the people who we asked were mainly older teenagers to young adults.
Therefore this was our main target audience. We looked at gender differences and how would both genders respond to out narrative and actual opening, I believe that women will want to watch our film as it is a more psychological horror playing on their darkest fears and their maternal role without huge amounts of blood and gore. However I still do believe that men also will enjoy the film as the narrative later on will become more of an action and possibly a different horror to what they would normally watch but one that buts them on edge and terrified as it plays on the psychological horror not blood and gore.
However I believe that after producing our horror film and re watching it that our horror film has flexibility on its target audience because older adults mainly women also may be interested in watching my film as it is on children missing and stereotypically they may have children and could relate to how the mother would be feeling and therefore I think would be interested in watching our film.
Here is a response from an older woman on our film and her opinion on it and if she would watch it:
Proficient understanding.
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