In order to attract our audience we had to keep to the generic conventions of a horror, as if were to be released to a mainstream film industry. We had to keep to this because they are a mainstream audience and will have expectations of horror films and horror genre is a very constricted genre you cant stray away generic conventions because it will stop being a horror film.
They also know what should be in them such as playing on false sense of security in the opening it starting off innocently and the scenario very every day and realistic relating how it could happen to them and then things go wrong putting the audience in a state of vulnerability.
These are interviews with my target audience and what they thought of my film and if they would go and watch the rest of the film:
Basic evaluation
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